Our New Logo
The refreshed institutional logo contains five distinct pieces coming together to create a shield and one “M.” The uniquely shaped pieces represent our diverse group of students, faculty, staff, stakeholders, and community. Without all of our pieces, we would not exist—We are One Motlow.
THE SHIELD
In refreshing the institutional logo, we remained faithful to the symbolism of history, protection, and provision conveyed through a shield. We also remained faithful to the institution’s central, dominant “M.”
Our goal of maintaining a sense of tradition through the blending of contemporary elements was achieved by updating shapes and features. Through the refresh, we softened the corners and removed the cutouts on top of the shield. We also arched the top and expanded the bows on its sides. These changes help us convey a greater sense of welcome, openness, inclusion, reach, growth, and movement.
CENTRAL LETTERMARK M
We successfully blended traditional and contemporary elements through the central “M.” We retained the historical “M” showcase as the logo’s centerpiece. We refreshed the “M’s” powerful storytelling ability. The updated “M” is a product of the multiple parts that come together to make up the whole. In this, our refreshed “M” tells the story that it is the people, places, programs, partnerships, and passions that come together to make Motlow complete. The three shades of green and the uniquely shaped pieces represent the inclusion and diversity we meld to pursue a unity that makes us successful.
LOGO USAGE
Whenever possible, a primary version of the logo must be used, printed in the specified PMS colors or in a process color conversion of those PMS colors.
These two versions are intended for use on all digital and printed materials, both internal and external.
The logo should only appear in the provided proportions and not be stretched or modified.
The primary logo versions may never be used on solid green backgrounds. Please use the one-color yellow, white secondary, or the secondary full-color (yellow text) logo variations in this specific use case scenario.
Request a Logo
All Motlow public messaging is subject to system, state, federal, and accrediting body audit and policy/practice compliance. To remain audit-ready and demonstrate compliance, Motlow maintains audit-ready archives of all public uses of its trademark. All College employees, students, vendors, and partners must request permission for public use of any of Motlow's trademarks. Requesting permission for use of College trademarks is welcomed, simple, and fast.
Primary Logos
Marks and logos are for authorized use only. The colors of the logos should not be changed.
Special-Use Case Logos
Marks and logos are for authorized use only. The colors of the logos should not be changed.
Departmental Logos
Logo Requirements
Do you need the Motlow logo for your publication or project? To obtain the logo, just email [email protected] so we can send you the file. If you have any questions about how to use the logo or our guidelines, please let us know. We want to ensure you get everything from us and that your design looks its best.
To maintain the integrity of Motlow State, we ask that you take care not to combine the logo with content that includes the following:
- Disparaging, hateful, or discriminatory speech
- Information that is inconsistent with Motlow’s/TBR’s brand guidelines or current/established identity standards
- Information or images that infringe on intellectual property rights
- References to drugs, alcohol, sexual connotations, violence, firearms, politics, religion, or unofficial events
Here are some tips for ensuring that the logo looks correct when you add it to your assets:
- Do not recreate/copy the logo
- Make sure another graphic is not on or close to the mark
- Only add other graphics if they are relevant/related to Motlow
- Do not use the shape of the logo as a picture frame for another image
- Leave the individual elements of the graphic mark unmodified
Institutional Publications Policy
1:07:02:00: All publications and documents that require control numbers must be approved by the VP External Affairs Compliance with TBR guidelines, consistency of style, quality, cost effectiveness, reporting requirements, audit reviews, and correct use of logo are the primary purposes of the review process.
Protecting the Motlow Brand
The icons below are decommissioned Motlow brands. Special permission is required for the use of these emblems as they are not part of Motlow’s current brand portfolio. All of Motlow’s graphic assets are federally registered for trademark protection. Use of any Motlow registered mark requires both trademark permission and record retention compliance. The graphic assets below are maintained as part of the institution’s historical record and are only approved for use within historical contexts.
