<?xml version="1.0" encoding="UTF-8"?><item href="/academics/programs/business-technology/marketing.html" dsn="programs"><name>Marketing</name><description_1>Modern marketing is about understanding your customer needs and building a long-term relationship. Marketing helps build brands through great experiences with the product. If you put your customer needs first, you have an opportunity to create a winning brand. The concentration in Marketing prepares you for transfer to a university through the Tennessee Transfer Pathway.</description_1><description_2/><image><img src="/_resources/images/programs/program-finder-marketing.jpg" alt="Designers drawing website ux app development."/></image><interest>aos-biz-acct-eco</interest><type>type-as-transfer</type><format>format-online,format-traditional</format><campus>campus-fayetteville,campus-mcminnville,campus-moore,campus-smyrna</campus><credit>credit-college</credit><keywords>marketing, advertising, business, social media, digital marketing, digital, sales, mba, retail, manager, ads</keywords><tags><tag>Academics</tag><tag>Marketing</tag></tags></item>